Transportation Needs Assessment




Community Mobility Options (CMO) & Transportation Needs Assessment (TNA) PROJECT

The LEAP Institute (The LEAP or LEAP) is conducting a Transportation Needs Assessment (TNA) in census designated population communities of Kettleman City, in Kings County, Mecca in Riverside County and Pajaro in Monterey County. The Goal is to assess the transportation needs in the community for low-income and other community members who do not have access to a personal mode of transportation. The project will demonstrate transportation options and green mobility opportunities to low income and priority communities in California. The LEAP’s policy is to promote sustainable development, clean energy alternatives, green jobs and reduction of pollution and Green House Gas (GHGs) emissions in farmworker communities.

• ENGAGEMENT – Surveys in Spanish and English to 10% of the population, One-on-one presentations to members of the community, Group meetings (virtual) to community members, groups and leaders
• CREATE AWARENESS – (utilizing linguistically relevant educational materials), Clean transportation options, Charging equipment & infrastructure
• IDENTIFY – Community Transit Challenges, Preferred Community Transportation Options


• DEVELOP Community Engagement Plan to establish the project goals and timeline
• ENGAGE local leaders and agencies to establish partnerships
• DESIGN and DEVELOP survey to collect information to identify gaps, needs and preferences
• IMPLEMENT sample survey test, refine, conduct

COMMUNITY ENGAGEMENT (Months 5-8) Determine Gaps in Transportation Needs and Preferences:
• DEVELOP COMPREHENSIVE MATERIALS in relevant languages (paper & digital)
• CONDUCT HOUSEHOLD SURVEYS with students, farmworkers, elders and other residents
• Door-to-door
• Tabling at events
• Phone
• Online
• In-person*
• ORGANIZE a minimum of 2 WORKSHOPS virtually using social media to create awareness on TNA project and inform on clean mobility options, resources as well as benefits
• DISTRIBUTE all materials throughout the community, accessible at partners locations, CBO’s, churches, agencies, shopping center and other social magnets

1. Summary report on project
2. Data collection and analysis
3. Key stakeholders recruitment and engagement
4. Community engagement plan, process and participation
5. Methodology of participatory action research
6. Documenting activities, findings and outcomes
7. Publish community recommendations
8. Create multi-language written materials
9. Share results with community members

Ultimately report will be presented to local government, the community and other stakeholders for their feedback via a community forum or virtual meeting before finalizing. The LEAP will work with members of the closely held farmworker community and the institutions that serve them to discuss the transportation needs and gaps the community is facing. These will consist of one-on-one conversations with community leaders, will then span out into smaller groups either in person or virtually as permitted by the current “shelter in place” condition. Based on our involvement with leaders of this community, we will engage community during local events.

The LEAP Institute will employ (or incentivize) members of the community to conduct the surveys and will provide incentives to the surveyed. We will utilize a paper forms but also digital apps via tablets or cellphones to aid in deployment of surveys. All communication and materials will be provided in English and Spanish or other languages in order to provide equity in access to ensure community comprehension to effectively collect valuable qualitative and quantitative data.

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